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Commit 74feefaf authored by 吴桐's avatar 吴桐
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Update article “消费品牌走进得物”

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content/article/消费品牌走进得物.md
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......@@ -3,675 +3,29 @@ title: 消费品牌走进得物
type: 榕汇
createDate: 2023-11-08T07:08:23.299Z
content: >-
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高榕资本榕汇邀请美妆、数码、鞋服、食品饮料等赛道的40+消费品牌一同走进得物上海总部，解析年轻用户的消费理念与偏好，务实探讨品牌如何在得物上拥抱年轻力、驱动新增长。
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得物副总裁Wendy表示，得物定位经历了从Sneaker社区到潮流文化同好社区和鉴别服务、再到新一代潮流网购社区的转变，未来则定位为新一代品质生活方式平台，这一系列定位的转变主要从用户、品质以及品类拓展维度考虑。
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高榕资本榕汇邀请美妆、数码、鞋服、食品饮料等赛道的40+消费品牌一同走进得物上海总部，解析年轻用户的消费理念与偏好，务实探讨品牌如何在得物上拥抱年轻力、驱动新增长
得物平台业务负责人Tracy则分享了得物管理层实地走访近10个城市收获的年轻用户洞察。他们发现得物主流用户都有一个共同点，对美好生活的向往普遍反馈需要**精神力量支撑和一定的物质认同，愿意为自己认可的价值观消费。**
年轻人喜爱的产品趋势、场景趋势不断变化，背后对于品质生活和情绪价值的追求永恒。得物平台将基于这些洞察，与品牌开展包括入驻、新品发售试水，乃至营销、销售和产品共创等在内的全面多元合作，共赴年轻力。
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![](/static/img/得物.jpg)
![](/static/img/dewu.png)
<!--EndFragment-->
......
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