---
title: 热烈祝贺BeBeBus母公司不同集团港股上市，高榕是最大机构投资方
titleEN: Congratulations to BuTong Group Listed on the HKEX
hide: false
type: 互联网及新消费
typeEN: Internet and New Consumption
createDate: 2025-09-23T07:45:31.230Z
abstract: 9月23日，高端母婴品牌BeBeBus母公司不同集团在港交所上市，股票代码06090.HK，成为“母婴消费科技第一股”。不同集团发行价71.20港元/股，开盘价100.40港元/股，总市值超91亿港元。
abstractEN: September 23 – BuTong Group, the parent company of high-end
  mother-and-child brand BeBeBus, was listed on the HKEX under the stock code
  06090.HK, becoming the "first mother-and-child consumer technology stock".
  BuTong Group's issue price was HKD 71.20 per share, with an opening price of
  HKD 100.40 per share, reaching a total market capitalization of over HKD 9.1
  billion.
content: >-
  9月23日，高端母婴品牌BeBeBus母公司不同集团在港交所上市，股票代码06090.HK，成为“母婴消费科技第一股”。不同集团发行价71.20港元/股，开盘价100.40港元/股，总市值超91亿港元。


  高榕创投曾于2020年底联合领投不同集团的A+轮融资，并在后续轮中继续参与投资。在上市前，高榕创投是不同集团最大的机构投资方。


  不同集团上市，也是高榕今年继布鲁可、Mirxes觅瑞、圣贝拉、极智嘉之后收获的第5家港股IPO。


  上市仪式现场，不同集团创始人、董事会主席兼执行董事汪铂言在致辞中表示，“今天，不同集团在香港联交所成功上市。这不仅是我们六年多成长路上的重要里程碑，更是承载着不同集团的使命——‘创造不同’、和成为全球精英家庭科技生活品牌这一愿景的全新起点。感谢香港联交所为我们搭建通往国际市场的桥梁，感谢所有的投资人、合作伙伴的支持与信任。未来，我们将继续加大研发投入，推出更多优质的产品，进一步拓展全球市场，以更加卓越的经营业绩，与所有合作伙伴共创更加美好的未来！”


  ![](/static/img/bebebus图片2.jpg)


  **覆盖四大育儿场景营收稳步增长**


  不同集团成立于2018年，是一家专注于设计并销售育儿产品的中国公司，旗下品牌BeBeBus覆盖了亲子出行、亲子睡眠、亲子喂养、卫生护理四大关键育儿场景。根据弗若斯特沙利文数据，按2024年的GMV计，BeBeBus在中国面向中高端消费者的耐用型育儿产品品牌中排名第一。


  近年来，随着可支配收入的增加与家庭育儿支出的提升，中国育儿市场稳步扩张，尤其是中高端育儿市场正迎来爆发。弗若斯特沙利文数据显示，中国中高端育儿市场规模从2020年的256亿元增至2024年的340亿元，预计2029年将突破509亿元。


  从2019年品牌创立到如今登陆资本市场，不同集团用速度与质量交织出亮眼的增长曲线：2022年至2024年，不同集团的整体营收从5.07亿元稳步增至12.49亿元，三年复合年增长率达56.9%，经调整净利润年复合增长率达236.8%；2025年上半年，营收约7.26亿元，同比增长24.7%，净利润同比增长72.1%。


  **敢为不同，洞见不同，创造不同**


  BeBeBus自创立之初，便确立了“创造不同”的价值主张，切入高端母婴市场，构建差异化的产品矩阵。BeBeBus首款产品“艺术家”婴儿推车，通过在设计、材质与配色上的全面突破，一经问世便成为搅动国内母婴市场的黑马。


  差异化的设计与产品源于对用户需求的前瞻性洞察。在90后、95后成为母婴消费主力军的当下，BeBeBus精准锚定这一代际转换，聚焦新生代父母对“挑选减负、使用减负、心理减负”的核心诉求，把创新落在简化育儿流程的真实场景中。


  公司已建立起“用户体验研究中心”，把真实反馈数据化、结构化，驱动产品迭代；同时长期招募用户作为体验官，与品牌一起探索潜在需求。截至目前，BeBeBus已联动1.6万+达人共创，深度调研2000+用户痛点，沉淀350万+线上会员，形成“洞察—创新—用户—传播”的循环。


  自2021年起，BeBeBus启动自主研发布局，以“前沿材料、工艺、技术”的三维创新应用为核心，通过高端前沿材料应用，融合跨领域技术创新，最终实现功能提升与安全加码。例如将跑车级Cobra记忆棉专利跨界应用在儿童安全座椅上，让座椅在保持高回弹和抗震的同时，提升儿童乘坐的安全与舒适体验。


  ![](/static/img/bebeus图片1.jpg)


  **夯实供应链基础，拓展全球化布局**


  据悉，BeBeBus已搭建起“原创美学中心”与“自研自产工厂”的双轮驱动体系。一方面，在设计层面持续打破行业惯性，探索更具辨识度与前瞻性的原创美学；另一方面，在制造端通过严格的实验室验证与产研联动，将差异化优势延伸到稳定而可控的品质保障中。


  2021年8月，BeBeBus在浙江宁波建立了自研自产工厂，并计划2026年在宁波建成第二家工厂，预计年产能达80万件（涵盖婴儿推车、儿童安全座椅等核心产品）。截至2025年6月，BeBeBus已斩获200项国内注册专利及17项国际注册专利，以及中国优秀工业设计奖等50多个国内外设计大奖。


  不同集团已开启全球布局，让品牌拓展至欧洲、北美、日韩等主要国际市场。在“本土化深耕”与“全球化拓展”的双引擎驱动下，逐步构建起一个覆盖全球的品牌矩阵。


  **“世界观有多大，世界就有多大”**


  高榕创投合伙人韩锐表示，“热烈祝贺不同集团成功登陆港股！汪铂言是一位典型的湖南创业者，吃得苦，耐得烦，霸得蛮，这九个字在他身上体现得淋漓尽致。或许还要再加上不信邪三个字，相伴五年，我记忆中汪铂言在和我们讨论任何事情的时候，只有对不对，没有难不难。铂言一直说世界观有多大，世界就有多大，期待不同集团在他和团队的带领下，走向更大的世界，在精养细养的大趋势下，给消费者带去更多安心更多幸福。”
contentEN: >-
  **September 23** – BuTong Group, the parent company of high-end
  mother-and-child brand BeBeBus, was listed on the HKEX under the stock code
  06090.HK, becoming the "first mother-and-child consumer technology
  stock". BuTong Group's issue price was HKD
  71.20 per share, with an opening price of HKD 100.40 per share, reaching a
  total market capitalization of over HKD 9.1 billion.


  Gaorong Ventures co-led BuTong Group's Series A+ financing round at the end of 2020 and continued to invest in subsequent rounds. Prior to the listing, Gaorong Ventures was BuTong Group's largest institutional investor.


  The listing of BuTong Group marks the fifth Hong Kong IPO for Gaorong Ventures this year, following Blokees, Mirxes, Saint Bella, and Geek+.


  At the listing ceremony, Wang Boyan, Founder, Chairman of the Board, and Executive Director of BuTong Group, stated in his speech, "Today, BuTong Group is successfully listed on the HKEX. This is not only an important milestone in our journey of more than six years but also a new starting point for carrying out BuTong Group's mission—'to create different'—and our vision of becoming a global technology lifestyle brand for elite families. We thank the HKEX for building a bridge for us to the international market, and we thank all our investors and partners for their support and trust. In the future, we will continue to increase our investment in research and development, launch more high-quality products, further expand our global presence, and work with all our partners to create a better future with even more outstanding business performance!"


  ![](/static/img/bebebus图片2.jpg)


  **Covering Four Major Parenting Scenarios with Steady Revenue Growth**


  Established in 2018, BuTong Group is a Chinese company focused on designing and selling parenting products. Its brand, BeBeBus, covers four key parenting scenarios: parent-child travel, sleep, feeding, and hygiene care. According to data from Frost & Sullivan, BeBeBus ranked first among durable parenting product brands targeting mid-to-high-end consumers in China by GMV in 2024.


  In recent years, with the increase in disposable income and household spending on childcare, China's parenting market has expanded steadily, with the mid-to-high-end segment in particular experiencing explosive growth. Frost & Sullivan data shows that the market size of China's mid-to-high-end parenting market grew from 25.6 billion yuan in 2020 to 34.0 billion yuan in 2024, and it is projected to exceed 50.9 billion yuan by 2029.


  From its brand launch in 2019 to its debut on the capital market, BuTong Group has woven an impressive growth curve with both speed and quality. From 2022 to 2024, the group's overall revenue steadily increased from 507 million yuan to 1.249 billion yuan, with a three-year compound annual growth rate (CAGR) of 56.9%. The adjusted net profit CAGR reached 236.8%. In the first half of 2025, the company's revenue was approximately 726 million yuan, a year-on-year increase of 24.7%, with net profit growing by 72.1% year-on-year.


  ![](/static/img/bebeus图片1.jpg)


  **Dare to Be Different, See Things Differently, Create the Difference**


  From its inception, BeBeBus established the value proposition of "Create Different", entering the high-end mother-and-child market by building a differentiated product matrix. BeBeBus's first product, "The Artist" baby stroller, became a dark horse that shook up the domestic mother-and-child market upon its release, thanks to its comprehensive breakthroughs in design, materials, and color schemes.


  This differentiated design and product offering stems from a forward-looking insight into user needs. With the post-90s and post-95s generations becoming the primary consumers in the mother-and-child market, BeBeBus precisely targets this generational shift. It focuses on the core demands of new-generation parents for "reducing the burden of choice, use, and psychological stress", grounding its innovation in real-life scenarios that simplify the parenting process.


  The company has established a "User Experience Research Center" to digitize and structure real user feedback, which in turn drives product iteration. Simultaneously, it continuously recruits users to act as "experience officers", collaborating with the brand to explore potential needs. To date, BeBeBus has co-created with over 16,000 influencers, conducted in-depth research on more than 2,000 user pain points, and accumulated a base of over 3.5 million online members, forming a cycle of "Insight → Innovation → User → Communication".


  Since 2021, BeBeBus has launched its independent R&D strategy, centered on the three-dimensional application of "advanced materials, processes, and technologies". This involves applying high-end, cutting-edge materials and integrating cross-disciplinary technological innovations to ultimately achieve functional enhancements and strengthened safety. For example, it incorporates the patented, sports-car grade Cobra memory foam in its child safety seats. This cross-industry application allows the seats to maintain high resilience and shock absorption while enhancing the safety and comfort for the child.


  **Strengthening the Supply Chain and Expanding Global Presence**


  It is reported that BeBeBus has established a dual-engine system driven by its "Original Aesthetics Center" and its "in-house R&D and manufacturing factory". On one hand, at the design level, it continuously breaks from industry conventions to explore a more distinctive and forward-looking original aesthetic. On the other hand, on the manufacturing side, it extends its differentiation advantage into stable and controllable quality assurance through rigorous laboratory testing and close collaboration between production and research.


  In August 2021, BeBeBus established its in-house R&D and manufacturing factory in Ningbo, Zhejiang. The company plans to build a second factory in Ningbo by 2026, with a projected annual production capacity of 800,000 units, covering core products such as baby strollers and child safety seats. As of June 2025, BeBeBus has secured 200 domestic and 17 international registered patents, as well as over 50 domestic and international design awards, including the China Excellent Industrial Design Award.


  BuTong Group has initiated its global expansion, extending its brand into major international markets such as Europe, North America, Japan, and South Korea. Driven by the dual engines of "deep cultivation of local markets" and "global expansion", the group is gradually building a brand matrix with a worldwide presence.


  **"Your World Is as Big as Your Worldview"**


  Han Rui, Partner at Gaorong Ventures, commented, "Warm congratulations to BuTong Group on its successful listing on the HKEX! Wang Boyan is a quintessential Hunanese entrepreneur, perfectly embodying the spirit of being able to endure hardship, persevere through challenges, and act with bold determination. Perhaps we should also add 'unconventional' to his description. In the five years we've worked together, I remember that whenever Wang Boyan discussed anything with us, the only question was whether it was the right thing to do, never whether it was difficult. Boyan has always said, 'Your world is as big as your worldview.' I look forward to seeing BuTong Group, under his and his team's leadership, reach a grander global stage. Amid the growing trend of meticulous and high-quality parenting, I hope they bring more peace of mind and happiness to consumers".
pic: /static/img/bebebus图片2.jpg
---
