---
title: 祝贺布鲁可港交所主板成功上市，中国拼搭角色类玩具领导者
titleEN: Congratulations to Blokees Group Listed on the HKEX
hide: false
type: 互联网及新消费
typeEN: Internet and New Consumption
createDate: 2025-01-10T06:41:55.236Z
abstract: 1月10日，布鲁可集团有限公司（股票代码：0325.HK）正式在香港联合交易所主板挂牌上市，每股发行价为60.350港元。这一历史性时刻，标志着中国拼搭角色类玩具行业迈向国际舞台的重要里程碑。
abstractEN: "On January 10, 2025, Blokees Group Limited (Stock Code: 0325.HK)
  was officially listed on the main board of The Stock Exchange of Hong Kong
  Limited. The offering price per share was HK$60.350. This historic moment
  marks an important milestone for the Chinese building character toy industry's
  entry onto the international stage."
content: >-
  1月10日，布鲁可集团有限公司（股票代码：0325.HK）正式在香港联合交易所主板挂牌上市，每股发行价为60.350港元，截至10:00布鲁可报于每股104.100港元。这一历史性时刻，标志着中国拼搭角色类玩具行业迈向国际舞台的重要里程碑。


  在上市典礼现场，布鲁可集团有限公司董事长朱伟松与执行董事兼总裁盛晓峰共同敲响开市锣。香港特别行政区政府相关代表、行业嘉宾及社会各界人士共同出席上市仪式。


  ![](/static/img/buluke1_25.1.jpg)


  高榕曾于2020年参与布鲁可Pre-A轮融资，并在A轮融资中继续加持。


  **十年磨一剑，进一步拓展全球市场**


  在上市致辞中，朱伟松董事长表示：“今天，布鲁可在香港联交所成功上市，这不仅是我们发展历程中的重要节点，更是一个全新的起点。两周前，布鲁可刚刚迎来十周年庆典。十年磨一剑，感谢所有的投资人、合作伙伴的支持与信任。”


  “玩具的本质是带来快乐，我们热爱行业、勇于创新。一路走来，我们坚持‘热爱自驱、团队协作、用户第一、正道力行、说到做到’的核心价值观。”朱伟松表示，“未来，我们将继续加大研发投入，推出更多更好玩的产品，与合作伙伴携手，共同推动行业创新与发展。感谢联交所，通过在香港上市，布鲁可将吸引更多优秀人才加盟，进一步拓展全球市场，并以更加卓越的经营业绩，回馈投资者的信任与支持。再次感谢各位的陪伴与鼓励。让我们携手并肩，共创更加美好的未来！”


  ![](/static/img/buluke2_25.1.jpg)


  **创新驱动发展，布鲁可持续引领行业**


  布鲁可成立于2014年，专注于拼搭角色类玩具的设计、研发和销售，旗下拥有“百变布鲁可”和“英雄无限”两大原创IP，同时获得包括奥特曼、变形金刚、漫威英雄、火影忍者在内的50余个全球知名IP的非独家授权。


  ![](/static/img/buluke3_25.1.png)


  根据弗若斯特沙利文的报告，布鲁可现已成为中国最大、全球第三大的拼搭角色类玩具企业，位列全球增速最快的规模化玩具企业之列。


  **打造“全人群、全价位、全球化”产品矩阵**


  根据招股书数据，截至2024年6月30日，布鲁可研发人员331名，占员工总数的64%，通过持续创新积累了500余项专利，奠定了品牌的核心竞争力。这些创新成果使布鲁可积木人产品具备“高IP还原度、易拼接、强可玩性和普惠性”四大特点，助力公司实现多年龄段、多消费层级的全面覆盖。


  布鲁可产品不仅满足国内消费者需求，还通过覆盖美国、东南亚及欧洲等海外市场，推动中国积木走向全球。**![图片](https://mmbiz.qpic.cn/mmbiz_png/J80BKtESib8icBHQnsWqJEiaiabOzXXoIh2yugmy4OnIs2cRmWicoDrrHjYbEmeChnl0Uw516NVDKUcLztu2v2OfW1Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1)**


  **打造创新产品，传递拼的快乐**


  通过此次募集资金，布鲁可计划进一步增强研发能力、丰富IP矩阵、投资核心生产资源，并专注于拼搭角色类玩具的规模化制造，以巩固其市场领导地位。


  布鲁可表示，将以上市为新起点，持续深化“全人群、全价位、全球化”战略，不断为全球消费者带来更多优质、有趣、普惠的拼搭玩具，传递拼搭的快乐。


  高榕创投董事总经理杨露茜表示，“布鲁可是一家有理想和初心，十年来坚持为用户提供创新产品和快乐的公司。公司的成长让我们看到了长期主义的胜利，看到了从用户出发，坚持好创新、好产品，收获了消费者和市场的肯定。今天我们热烈祝贺公司在港交所上市，期待公司继续源源不断地创造长期陪伴我们的精神文化产品。愿公司蒸蒸日上，更创辉煌！”
contentEN: >-
  On January 10, 2025, Blokees Group Limited (Stock Code: 0325.HK) was
  officially listed on the main board of The Stock Exchange of Hong Kong
  Limited. The offering price per share was HK$60.350. This historic moment
  marks an important milestone for the Chinese building character toy industry's
  entry onto the international stage.


  At the listing ceremony, Zhu Weisong, the chairman of Blokees Group Limited, and Sheng Xiaofeng, the executive director and president, jointly rang the opening bell. Representatives of the Hong Kong Special Administrative Region government, industry guests, and people from all walks of life attended the listing ceremony.


  ![](/static/img/buluke1_25.1.jpg)


  Gaorong Ventures participated in Blokees' Pre-A round of financing in 2020 and continued to support in the A round of financing.


  In his listing speech, Chairman Zhu Weisong said, "Today, Blokees' successful listing on the Hong Kong Stock Exchange is not only an important milestone in our development but also a brand new starting point. Two weeks ago, Blokees just celebrated its tenth anniversary. After ten years of hard work, I would like to thank all investors and partners for their support and trust."


  "The essence of toys is to bring happiness. We love the industry and are brave in innovation. Along the way, we have adhered to the core values of 'passion-driven, teamwork, user first, integrity and action, and keeping our word'. " Zhu Weisong said, "In the future, we will continue to increase R&D investment, launch more and more interesting products, and work with partners to jointly promote industry innovation and development. Thanks to the Hong Kong Stock Exchange, through listing in Hong Kong, Blokees will attract more excellent talents to join, further expand the global market, and achieve more excellent operating results to repay the trust and support of investors. Thank you all again for your company and encouragement. Let's work together to create a better future!"


  ![](/static/img/buluke2_25.1.jpg)


  Founded in 2014, Blokees specializes in the design, R&D, and sales of building character toys. It owns two original IPs, "Magic Blocks" and "Hero Infinity", and has obtained non-exclusive licenses for more than 50 world-renowned IPs, including Ultraman, Transformers, Marvel Heroes, and Naruto.


  ![](/static/img/buluke3_25.1.png)


  According to the report of Frost & Sullivan, Blokees has become the largest building character toy enterprise in China and the third largest in the world, ranking among the fastest-growing large-scale toy enterprises globally.


  According to the prospectus data, as of June 30, 2024, Blokees had 331 R&D personnel, accounting for 64% of the total number of employees. Through continuous innovation, it has accumulated more than 500 patents, laying the core competitiveness of the brand. These innovation achievements enable Blokees' building block figures to have four characteristics: "high IP fidelity, easy assembly, strong playability, and affordability", helping the company achieve full coverage of multiple age groups and consumption levels.


  Blokees' products not only meet the needs of domestic consumers but also enter overseas markets such as the United States, Southeast Asia, and Europe, promoting Chinese building blocks to the world.


  Through this fundraising, Blokees plans to further enhance its R&D capabilities, enrich its IP matrix, invest in core production resources, and focus on the large-scale manufacturing of building character toys to consolidate its market leadership position.
pic: /static/img/buluke1_25.1.jpg
highLight: true
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