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吕祺
cmscenter
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7a060228
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7a060228
authored
Dec 14, 2021
by
chloe
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Update article “做存量时代的流量猎人”
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做存量时代的流量猎人.md
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content/article/做存量时代的流量猎人.md
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@@ -72,7 +72,7 @@ content: >-
**2、按照流量所属权划分:自建团队获取流量、整合别人的流量**
很多人都是自建团队获取流量的,但整合别人的流量也是一种方式。
教育行业有一家少儿编程公司,在很长一段时间里是没有自建流量团队的,更多是整合别人的流量。比如有人手上有几十万的微信群,如果能帮这家公司把49块的课程分销出去,40块都给到流量主,自己只留9块,显得非常有诚意。但大家都知道教育是个高LTV的行业,49块的课程就相当于化妆品试用装,后面还有9999块的课程,一旦通过49块的引流款拿到一个用户的手机号码,并引导注册App,后面有很大机会可以推销高客单价的付费课程。而这样的获客成本在行业里是可以被接受的。
很多人都是自建团队获取流量的,但整合别人的流量也是一种方式。
**3、按照范围划分:公域流量、私域流量**
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